2008/10/15
Citylight poster for a promotion that is called "Einmaleins" (one times one) or 1x1. Nine products such as Hamburger, Cheeseburger, Chickenburger etc. which cost 1 Euro each.
The poster hit the web and spread the world.
www.mcdonalds.de
Award
"Ads of the World" April 2009 Bronze winner (Thanks!)