SportScheck asked me to concept and art direct the shop windows of their 16 sports stores in Germany. The subject was mountain biking. The headline was "We bike single trails. Most of all in pairs." In cooperation with the well-known bike Magazin we showcased the "Top Ten German Single Trails" as way signs. And to add social media and the web to the theme we designed a little landing page on www.bike-magazin.de/sportscheck so there the target group could find all the informations about the trails. Including a download for the map and GPS-track. Bike on!